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API integration for quality leads

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  Leads come in many forms, including website visits, product engagement, customer referrals, reviews and interactivity on social media. High intent leads are those which show a high level of interest to purchase. These customers have a solid grasp of the products or services available, and also possess the desire to purchase them.    Real time leads or fresh leads contain valuable information that are typically generated from online forms and queries submitted through a company’s website. However, high quality leads are the ones that are tapped instantly with a follow up message showing interest from the vendor.   AI chat boxes have made this feasible, but customer service is all about empathy and flexibility. Customers looking for urgent help can discern whether it is a robotic message or they are interacting with a human. So how can the workflow be automated in real time, so that business owners can receive fresh leads to close deals?   If you are uploading lea

3 ways APIs help Lead Generation Agencies

In this digital age, lead generation companies need to be able to leverage technology through out their workflow in order to stay ahead of the competition. It is true that customers choose those companies that respond to their inquiries at the earliest. One way that lead generation agencies can do this is by utilizing application programming interfaces (APIs).   What Are APIs? An API is an interface that allows applications to communicate with each other in order to send and receive data. This means that different web applications can be connected through APIs so that data can be shared between them. For example, if you have a customer relationship management (CRM) system, you could use an API to connect it with your email marketing platform so that any new leads you capture from your website automatically get added into your CRM without manual effort.     Benefits of API Integration for Lead Generation Companies  Real Time sharing - As a lead generation agency, you know the importanc