3 ways APIs help Lead Generation Agencies
In this digital age, lead generation companies need to be able to leverage technology through out their workflow in order to stay ahead of the competition. It is true that customers choose those companies that respond to their inquiries at the earliest. One way that lead generation agencies can do this is by utilizing application programming interfaces (APIs). What Are APIs? An API is an interface that allows applications to communicate with each other in order to send and receive data. This means that different web applications can be connected through APIs so that data can be shared between them. For example, if you have a customer relationship management (CRM) system, you could use an API to connect it with your email marketing platform so that any new leads you capture from your website automatically get added into your CRM without manual effort. Benefits of API Integration for Lead Generation Companies Real Time sharing - As a lead generation agency, you know the importanc